In this guide, we will explore some of the top ways to make your BigCommerce store truly one-of-a-kind. Whether you want to highlight specific products, create more personalized shopping experiences, or convey your brand identity throughout the site, BigCommerce makes it possible.
Product Spotlights
One excellent way to draw customer attention to your bestselling or new arrival products is by creating eye-catching spotlights across your store. BigCommerce allows a few options for this:
Featured Products
Strategically highlighting some of your premium or recently launched products on category pages or the homepage helps steer customers towards checking them out first. You can manually select up to 9 featured products to rotate through.
Product Videos
Engaging product videos allow you to demonstrate unique features or share customer testimonials right on the product page. Studies show including videos can lift conversions by 80 percent. With BigCommerce, embedding videos from Youtube, Vimeo or other sources into product descriptions is simple.
Product Zoom
Allowing customers to zero in on product details like textures, colors and materials builds confidence in purchasing. The zoom functionality lets you set magnification levels from 2x to 8x the original image size to create an “in-person” product viewing experience.
Product Reviews
Positive reviews are crucial social proof for visitors assessing a purchase. BigCommerce enables turning on customer product reviews out-of-the-box, including moderating abilities and displaying star ratings across your storefront.
Visual Design Customizations
Visually communicating what makes your brand special happens through more than just product images. BigCommerce empowers businesses to use themes, color schemes and content to infuse unique brand identity across all store pages.
Store Themes
Switching up your theme allows adaptation to seasonal offerings or campaigns. The extensive theme marketplace has free and paid themes to convey the style you want. Boutique shops can choose editorial style themes while sport outfitters might select outdoorsy customizable themes. Even alternative niche themes like wedding stores or multi-language sites are offered.
Color Palettes
Your brand colors say a lot about product personality and shopper emotions you want to evoke. Easily modify header bars, buttons, fonts and background colors to align with brand guidelines through the built-in theme editor options.
Homepage Banners/Sliders
High visual impact banners and rotating sliders showcase new arrivals or promotions on Home pages. Tailor rotating slides to focus on the latest product drops or seasonal sales to capture visitor interest right when they land on your site.
Category Page Banners
Welcome banners at the top of individual category pages help reinforce what the category represents and display relevant hero images. For example, a Craft Supplies shop could have a different banner look and feel for their Scrapbooking, Kids Crafts and DIY Furnishings pages.
Site Content Adaptations
While the overall theme sets the stage, the content details truly make your products shine. Smart merchants use descriptive copy, consistent branding and custom layouts to speak to their customers.
Tailored Product Descriptions
Product copy has major influence over conversions. Ensure descriptions align with your brand voice and customer preferences based on analytics of top-performing descriptions. Call out product features as benefits and specifics like sizing, care instructions and origin stories.
Consistent Brand Messaging
Reinforce brand messaging and visuals site-wide through branded header bars, custom graphics, logos and palettes. Repeat taglines, value propositions and fonts throughout. Ensure About Us, Contact, Shipping pages also align for cohesive customer experience.
Page Layout Changes
Creative freedom extends to page layouts beyond default settings. Merchandise products across wider pages in artistic Grid or Column arrangements. Embrace blank space between products. Intentionally direct customers down conversion funnels through smart page designs.
Conversion Optimization Adaptions
Purposefully guiding visitors to become customers takes thoughtful customization of calls-to-action and incentives. Experiment with promotions to determine optimal strategies for your products and shoppers.
Strategic Calls-to-Action (CTAs)
Calls-to-action urge visitors to take intended actions like Sign Up or Add to Cart. Place visible, high contrast CTAs across pages and banners, personalized to customer journey stage. Adapt button colors/styles for consistency.
Countdown Timers
Build urgency with countdown timers for limited-time sitewide sales or product deal expiration dates. Timer graphics prod shoppers to buy before the offer ends.
Abandoned Cart Savings
Bring back customers who previously left items unpurchased with personalized abandoned cart emails. Display discounts or free shipping incentives when they return to complete the transaction.
Exit Offers
Just as customers exit your site, present a popup for percent-off or free gift promos to capture the sale. Exit intent technology activates offers precisely when they are headed elsewhere.
Customizing your BigCommerce store ultimately comes down to intimately understanding your brand identity and customers to create the best presentation of products to compel shopping and sales. As merchants tailor the aesthetics, content and promotions across their stores, revenues and loyalty tend to rise. Partnering with an experienced implementation agency like Anchor Group guides retailers through unlocking the customization power within BigCommerce to help their unique stores thrive.
Why Choose Anchor Group for BigCommerce Implementation?
As a top BigCommerce Partner, Anchor Group offers specialized guidance through store setup, migration or replatforming projects. Our strategic approach delivers visually stunning, high-performing stores primed for business growth.
Hands-On Partnership
Anchor prides itself on being your trusted partner beyond just an implementation vendor. Our team personally handles all aspects of design, development, migration and functionality setup. Through open communication, we transform client vision into reality.
Depth of Platform Expertise
With 250+ successful BigCommerce projects completed to date, Anchor Group knows how to leverage built-in features for conversion success. We earn ongoing Gold Partner status by staying on top of product releases and innovations to deploy the latest capabilities.
Focus on ROI
Our solutions are crafted based on proven best practices for BigCommerce merchants in your industry. We analyze crucial metrics pre and post-launch to validate positive ROI. Monitoring continues long-term to recommend optimizations for improved revenue.
Emphasis on Performance
Anchor audits sites for speed and security optimizing hosting, images, navigation and integrations. Fast load times, uptime and protection against vulnerabilities provide confidence stores can handle traffic surges.
Managed Support & Maintenance
We offer tailored monthly management retainers delivering updates, enhancements, troubleshooting and migrations. Clients gain a dedicated extension of their ecommerce team through our support.
The Anchor Group Difference
Our BigCommerce advantage goes beyond technical ability into cultivating true collaborative partnerships with clients. Through our Discovery, Design, Build and Launch process, retailers gain a custom-tuned store equipped for sales growth. Backed by data-driven solutions and service, brands can sell their products with creativity and confidence.
Read also: What Drives Engagement on Instagram Reels, TikTok, and YouTube Shorts?
Let us help you unlock the power within BigCommerce to make your online store as unique as your products. Contact our experts today to schedule a consultation.
