
What Drives Engagement on Instagram Reels, TikTok, and YouTube Shorts?
In today’s digital-first world, short-form video has taken centre stage. Instagram Reels, TikTok, and YouTube Shorts are now the most popular platforms for content sharing, discovery, and engagement among creators, brands, and consumers. What was originally thought to be a fun side hustle has evolved into a strong engine for marketing, branding, and cultural influence….